Product Updates

What's New in Relay

Every ship, in one place. We move fast — here's the proof.

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Jul 3, 2026 AI Employee

Support Agent Kai

Kai is Relay's sixth AI employee, purpose-built to handle tier-1 customer support tickets in seconds. She classifies inbound messages by intent — billing, how-to, bug, cancellation, or general — and drafts a clear, on-brand reply without a human in the loop. Your support queue empties itself.

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Jun 18, 2026 AI Employee

Operations Agent Nova

Nova is your AI operations manager — every morning at 7am ET, she scans your full pipeline, computes the numbers that matter, and sends a plain-English briefing straight to your inbox. No dashboards to check, no SQL to write. You start every day knowing exactly what needs attention.

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Jun 10, 2026 Feature

/case-studies Page

The new /case-studies page showcases real results from businesses running Relay's AI employees. Each study covers the problem, how Relay solved it, and the measurable outcome — giving prospective customers concrete proof before they commit to the $99/month plan.

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May 22, 2026 AI Employee

Reactivation Agent Rex

Rex is Relay's fourth AI employee — he sweeps your cold leads every two weeks, writes a fresh-angle re-engagement email for each one, and sends it automatically. Leads that went dark 30, 60, or 90 days ago start responding again without any manual effort on your part.

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May 8, 2026 Feature

ROI Calculator

The interactive ROI Calculator on the pricing page lets prospects input their monthly lead volume, average deal size, and current close rate — and immediately see the revenue impact of responding to every lead in 90 seconds. It makes the $99/month price feel like a rounding error.

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May 1, 2026 AI Employee

Follow-Up Agent Max

Max is Relay's second AI employee, running an automated follow-up sequence for every lead who doesn't reply to Ava's initial outreach. He sends a series of value-add emails over 7, 14, and 21 days — each one personalized to the lead's original inquiry — until they respond or book a call.

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Apr 17, 2026 AI Employee

Booking Agent Sam

Sam is Relay's third AI employee — she handles the entire call booking flow from qualified lead to confirmed calendar slot. Sam proposes three times, sends a branded confirmation email, and updates the lead record when the prospect clicks 'confirm'. No back-and-forth, no Calendly friction.

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Apr 3, 2026 Feature

/vs Comparison Page

The /vs page gives prospects a head-to-head look at Relay versus traditional SDR hires and AI alternatives like Artisan, Fin, and AiSDR. It's built to win the "why not just hire a person or use [competitor]" objection before a sales call ever happens.

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Apr 1, 2026 Improvement

Pricing Page

The redesigned /pricing page makes the $99/month value proposition impossible to miss. It adds a competitor comparison strip, an ROI calculator, a six-question FAQ targeting the most common objections, and a clear single CTA — all built to convert visitors who are ready to buy but need one last nudge.

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Mar 15, 2026 Feature

/team Page & SEO Blog Launch

The /team page is Relay's public AI employee roster — a place where prospects can meet Ava, Max, Sam, and the rest of the team before signing up. Launched alongside it: two SEO-optimized blog posts targeting small business owners losing leads to slow response times.

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