Show the Math Before the Pitch
The ROI Calculator removes price objections before they're raised. Instead of asking a prospect to trust your claims about lead response ROI, you let them plug in their own numbers and see the outcome.
How It Works
Enter three inputs:
- Monthly lead volume — how many new inbound leads you receive
- Average deal size — your typical contract or transaction value
- Current close rate — what percentage of leads you convert today
The calculator models the revenue impact of increasing your speed-to-lead from the industry average (several hours) to Relay's 90-second response — using published research showing response time has a 10x impact on close rate.
The Output
- Additional monthly revenue — the estimated uplift from faster response
- Payback period — how many days until Relay pays for itself
- Annual ROI multiple — the multiplier on your $99/month investment
Why It Works
B2B SaaS buyers make better decisions when they feel like they've done the math themselves. The calculator doesn't sell — it lets the prospect convince themselves. Conversion on the pricing page increased significantly after launch.
Implementation Note
The calculator is fully client-side JavaScript on the /pricing page — no server round-trips, instant results, mobile-friendly.