Relay runs six autonomous AI employees on a single $99/month rate — not per-seat, per-resolution, or per-sequence. Here's how that stacks up against Artisan, Fin, and AiSDR.
Same job — answering, following up, booking — but assembled in very different ways.
The matrix that matters: agents on the team, what they each do, and how pricing is structured.
| Capability | Relay | Artisan | Fin | AiSDR |
|---|---|---|---|---|
| Number of agents | 6 | 1 | 1 | 1 |
| Lead response time | ✓ Under 90s, 24/7 | ✗ Hours — campaign drip | ✗ Support-only, no inbound sales | ✗ No inbound reply — sequence-only |
| Follow-up sequences | ✓ Engagement-aware multi-touch | ✓ Niche-paced drip | ✗ Not part of product | ✓ Core offering |
| Booking agent | ✓ Three-slot + auto confirm | ✗ Calendar link handoff only | ✗ Not a sales motion | ✗ Not in scope |
| Reactivation (cold leads) | ✓ 14-day sweep, capped at 2 | ✗ Not built for cold leads | ✗ No outbound pipeline | Limited — sequence only |
| Morning digest | ✓ 7am ET daily | ✗ No ops surface | ✗ No ops surface | ✗ No ops surface |
| Support agent | ✓ Tier-1 — billing, how-to, bug, cancel | ✗ Not offered | ✓ Core product | ✗ Not offered |
| Pricing model | ✓ Flat $99/mo | $1,200+ per seat | $0.99 per resolution | $475+ per month |
| Vertical lock-in (niche focus) | ✓ Any service business | ✗ Single vertical | Broad | Sales-outreach only |
| Human-in-the-loop approvals | ✓ Built in | ✗ Send-then-pray | ✗ Full auto | ✗ Full auto |
| Native AI vs. wrappers | ✓ Anthropic-native | Mixed | LLM-wrapped | LLM-wrapped |
| Time to live | ✓ Same day | Weeks — list build + warmup | Days — KB ingestion | Days — sequence setup |
Three structural advantages that don't show up as a single feature — they show up across the product.