Max: The Agent Who Doesn't Let Leads Slip Away
Ava responds in 90 seconds. But what happens if the lead doesn't reply? Most teams forget about them. Max doesn't.
What Max Does
- Automatic follow-up sequence — when a lead hasn't replied after 24 hours, Max queues a follow-up email. If still no reply at 7 days, another. Then 14 days. Then 21.
- Personalized messaging — each follow-up is written fresh by AI, referencing the lead's original message and framing a new angle: a case study, a question, a direct value proposition
- Sequence completion detection — the moment a lead replies to any Max email, the sequence stops and Ava's thread picks back up
- Opt-out handling — unsubscribe requests are detected and honored; the lead is marked as opted out in the dashboard
Why Follow-Up Matters
Research consistently shows that 80% of sales require 5+ touchpoints, but the average salesperson gives up after 2. Max runs all 4 follow-ups automatically — so you get the benefit of persistence without burning any human hours on it.
Dashboard Integration
Every Max email appears in the lead's conversation thread in /leads, timestamped and labeled. You can see exactly where each lead is in the sequence and what messages have been sent.
Customization
Max's timing intervals and sequence length can be configured in the environment. Default is day-1, day-7, day-14, day-21.